This giant apartment building in Newport, NH is covered with Inselbric panels. It's possible they were installed before 1940. This wall faces south and the sun has damaged some of the surface. But the other three sides of the building look brand new! Copyright 2017 Tim Carter
Inselbric Asphalt Panel Siding
Inselbric is a discontinued siding product. It was made in a similar manner as today's asphalt shingles.
The product name is often misspelled. A few other common misspellings are:
- Insulbrick
- Inselbrick
- Insulbric
It's important to realize this fascinating product still protects tens of thousands of homes, sheds, barns and business all over the USA and possibly Canada.
It must be remembered it first came to market in October of 1931 and soon dominated the marketplace because it was easy to install, attractive, and was truly maintenance-free. Gone were the days of scraping peeling alkyd paint from wood siding.
Here's the official US Patent and Trademark Office record of the Inselbric trademark.
For this reason homeowners and businessmen bought millions of square feet of this magic material.
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Interlocking Asphalt-Saturated Wood Fiber Panels
This asphalt siding is an ingenious product. It's about 1/2-inch thick wood fiber panels with interlocking male and female grooves an tongues.
Here's a closeup shot of the side of an Inselbric panel. You can see it's about 1/2-inch thick. Note the asphalt and ceramic granules. Copyright 2017 Tim Carter
Another key point is it goes together exactly like traditional hardwood flooring interlocks. This interlock feature stopped wind-driven rain from harming the structure.
A point often overlooked is the wood fibers were saturated with hot asphalt and colored mineral granules were carefully placed on the panels. This asphalt made it waterproof.
Using lost technology it could be made to look like brick, stone or even wood.
Inselbric Styles and Types
There were five primary styles:
- 3D-INSELUM
- INSELSTONE
- INSELSYDE
- INSELBRIC
- INSELWOOD
By far the most popular was the INSELBRIC and INSELSTONE.
Aluminum Siding Kicked It To The Curb
Most building products have their day in the sun. Sunset for this magic siding product happened in the 1960s. Aluminum siding took the marketplace by storm and the returning veterans from WWII didn't want their new houses covered with the material they grew up with.
The demand for all the Insel products dropped off quickly and it was all over.
I wish I could go back in time to see how they distributed the colored ceramic granules as they made the INSELSTONE panels. The 3D effect created by the shadow lines is unbelievable.
Here's an advertisement from a May 1954 edition of LIFE magazine. The product was pushed aside in the 1960s by the insane aluminum siding craze. This siding had a great 30-year run. Copyright LIFE magazine - Fair Use Doctrine permission
This is a detached one-car garage covered with INSELSTONE. There's a good chance this material was put on in the 1930s based on its location on Parade Road in Laconia, NH. The material up away from the splatter zone is in brand new condition. Copyright 2017 Tim Carter
This is a close up of the INSELSTONE on the Parade Road garage. Pay attention to the striking detail that create shadows as if the panel is 3D. Wouldn't you love to see the manufacturing process that so carefully scattered the colored ceramic granules? I know I would. Copyright 2017 Tim Carter
Here's some of the magic material on a tired home in Meredith, NH on Dow Road. This is a unique photo because the small entryway is covered in the brick pattern yet the main house is covered with a different asphalt siding product. Copyright 2017 Tim Carter
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